Mockups are an essential tool for every business with an online presence. If you have a print-on-demand business, mockups help make your shop look professional without you having to do your own photoshoots. If you sell digital products, they help you display your products in use. In this post, I’m going to share some of my favorite places to source mockups for both printable/digital products like wall decor, party invitations, and websites, plus print-on-demand products like t-shirts, mugs, and bags.

What is a mockup?

A mockup is a digital replica of a product that’s intended to show what a product or graphic design looks like in use. In the case of a print-on-demand business, you might look for mockups of models wearing t-shirts to show what your products look like on humans, or picture frame mockups to demonstrate what your posters look like when framed on a wall. 

(This post contains affiliate links. A girl’s gotta eat)

Professional mockups will take your print-on-demand product images from this:

To this:

Or this:

Aside from giving your customers a visual example of how your product should look, mockups are great for creating a brand image and getting creative on social media. They bring some life to otherwise flat images that tend to come from print-on-demand manufacturers (sorry Printful, your mockups have definitely improved but they’re still… boring). And lastly, mockups help save you countless hours of time and money, so you don’t have to ask one of your friends to model your t-shirt for you and spend time trying to create decent product images. Some of us just aren’t photographers, and that’s okay thanks to mockups.

Where to Find Mockups for Print-On-Demand Shops

This list contains both free and paid mockups, so you shouldn’t have any issue finding something that’s perfect for your brand, regardless of your budget. Here are my favorite places to find mockups for my printable and POD products:

PlaceIt

When it comes to print-on-demand, there is truly no better mockup collection than what you’ll find at PlaceIt. They have thousands of mockups for apparel, mugs, bags, tech products, books, pretty much anything you could ever need. If you want people to think you hired actual models to wear your stuff, this is the site where you can make that happen.

PlaceIt also has a design template section where you can browse pre-made design templates for t-shirts, business cards, and posters, in all sorts of niches. If you subscribe to an unlimited monthly or annual subscription to PlaceIt, you could use their design templates and mockups to fill an entire store for less than 20 bucks a month.

Canva

With your Canva Pro account, you can access thousands of stock photos to use for things like social media images and blog posts. There is a decent selection of mockups in the stock photo section, mostly picture frames and digital screens, like phones and laptops. I most frequently search Canva for picture frame mockups for my printable wall art and the posters I sell through Printful. 

Etsy

Support your fellow sellers by purchasing some mockups on Etsy. There are hundreds, maybe even thousands of mockup shops that cater to every niche and type of product.

When searching Etsy for print-on-demand mockups, make it easy on yourself by searching the exact product type (such as Bella & Canvas 3001 t-shirt mockup) so you know it’s made with the exact type of shirt you’re selling. Most mockup sellers are aware of which POD products are most popular amongst POD sellers, so you shouldn’t have an issue finding mockups with your exact product type.

I’ve purchased great mockups from all of these shops:

• MissMockup – Feminine picture frames, great for shops with posters, prints, photography, or printable wall art.

• MockupStudioArt – Tons of apparel mockups and discount bundles. Here’s a huge bundle with hundreds of Bella & Canva t-shirt mockups (Bella & Canvas 3001 is the most popular t-shirt type I sell in my POD shops).

• StarBerryCo – Some of my favorite tank top flat-lays come from this shop. They have a nice selection of seasonally decorated flat-lays, so you can switch out your mockups every season and keep it looking up-to-date.

• Fleurdusoleildesignz – Thousands of stylish and seasonal flat-lays. I like that they have a selection with a size chart printed next to the product, which is a great way to display your sizing info in a stylish way that’s hard to miss.

• FourBlessingsStudio – Thousands of apparel mockups, including some adorable baby mockups if you sell onesies (and if you do, don’t use the word “onesie” – it’s trademarked and the company watches Etsy like a hawk). I’ve purchased cute mug mockups as well as color charts from this shop that display all the available color options for my products. 

• ShopCreativeMockups – Thousands of elegant and feminine apparel mockups and flat-lays. Lots of seasonal options and discount bundles.

• DesignsByJustKiki – If you’d like to make your own flat lays, this shop’s products can help you do that. I purchased a few of these transparent plain t-shirt mockups to combine with some Canva elements and create my own mockups. 

Unsplash

Unsplash is a free stock photo website with new images added daily. Search for mockups and you’ll find lots of picture frames and room mockups that can be customized with your product designs.

Creative Fabrica

Creative Fabrica is one of my favorite places to find fonts and graphics for print-on-demand, but they also have great mockup bundles and deals. Their selection is regularly updated as new artists add more products to their stores. I recommend signing up for their emails to take advantage of weekly freebies and discount bundles of fonts, graphics, and mockups.

Creative Market

Pretty similar to Creative Fabrica with mockup bundles, freebies, and discount deals. I purchased this bundle of frames when I first started selling printables and still use some of them regularly.

Design Bundles

This is another website similar to Creative Fabrica and Market that sells the digital work of independent designers. They also have regular discounts, bundles, and freebies, so it’s worth signing up for all three websites to see what you can get for free and cheap.

Shutterstock

Shutterstock is a subscription-based stock photo website with an abundance of mockups in their selection. Their mockups are more minimalist and tech-based, so if you’re a website or graphic designer, you’ll probably find some mockups you like on here. You can also search Shutterstock for commercial use clip art and designs that you can sell on print-on-demand products.